Key Points
- President Donald Trump established the Strategic Bitcoin Reserve and U.S. Digital Asset Stockpile in 2025.
- A proposal to auction naming rights to America’s natural landmarks could help amass Bitcoin.
On March 6, 2025, President Donald J. Trump took a decisive step towards making America the global leader in cryptocurrency.
He signed an Executive Order establishing the Strategic Bitcoin Reserve and U.S. Digital Asset Stockpile, with an initial funding of 88,000 BTC from forfeited holdings.
Monetizing Landmarks
This Executive Order tasked the Secretaries of Treasury and Commerce with developing budget-neutral strategies to acquire more Bitcoin.
One such strategy could be auctioning the naming rights to America’s natural landmarks.
This would not be a departure from existing practices, as naming rights have long been a source of revenue in sports.
The New York Mets’ 20-year, $400 million deal for Citi Field, initiated in 2009, remains a significant example.
Similarly, the San Francisco Giants’ 2019 contract with Oracle Park is estimated to have an average annual value of $15 million.
If corporations are willing to pay to brand a stadium, why not a waterfall, national park, lake, or forest?
Expanding Horizons
The potential for revenue generation is vast.
If the renaming of Niagara Falls fetches $500 million over a century, and 50 other landmarks average $100 million each, that’s $5.5 billion.
At Bitcoin’s current price of $90,000 per coin as of March 2025, this would yield roughly 61,111 BTC.
More ambitious assets could push the total closer to 100,000 BTC over 100 years.
This strategy would also ensure a steady stream of revenue, aligning with the Executive Order’s long-term vision.
This approach could also help fund conservation efforts, reducing the $3 billion annual budget for the U.S. National Park Service.
This aligns with the spirit of the Department of Government Efficiency and the newly signed Executive Order.
The Executive Order centralizes forfeited holdings, but seizures alone won’t build a world-leading reserve.
Hence, naming rights offer a proactive, budget-neutral boost, echoing President Trump’s call to harness digital assets for prosperity without burdening the American public with additional debt.
Auctions for naming rights must be open and fierce, inviting bids from large companies like Coinbase to smaller startups.
This approach is not about defacing nature, but about seizing a moment.
The real prize is a robust Bitcoin reserve, built without fiscal strain, proving America can lead the crypto charge with creativity and swagger.
