Summary
- Crypto.com onboarded 100 million new users with its sports fans’ connection.
- The newly secured partnership with UCL could onboard 3 billion new users to crypto.
Crypto.com just announced a massive partnership with the UEFA Champions League.
In an official announcement, Crypto.com revealed that it became the first crypto platform to secure an exclusive partnership with UCL.
The deal is a multi-year partnership that makes Crypto.com an official sponsor of the UEFA Champions League.
Crypto.com’s chief market officer, Steven Kalifowitz, said that teaming up with one of the most popular sports leagues in the world is an important step forward for the exchange.
The Crypto.com brand was reportedly built by producing innovative and groundbreaking moments and events that cannot be copied by anyone, according to him.
He also said that connecting Crypto.com brand with sports fans globally led to a user base surge by 100 million new people. Kalifowitz also highlighted the exchange’s mission to put crypto in every wallet.
In a post on X today Crypto.com also highlighted that this new partnership will onboard 3 billion sports fans to the crypto industry.
⚽️ BIG NEWS ⚽️https://t.co/vCNztATkNg & UEFA @ChampionsLeague announce historic partnership
✅ https://t.co/vCNztATkNg is #UCL‘s 1st Global Crypto Platform Partner
🤝 Together we’re bringing crypto to 3 Billion fansSee us at today’s UEFA #SuperCup 🏆@RealMadrid vs… pic.twitter.com/SUJ9FQ2IFD
— Crypto.com (@cryptocom) August 14, 2024
Fueling Crypto Mainstream Adoption
The important partnership between Crypto.com and the UEFA Champions League is a significant milestone in the crypto industry’s quest to reach mass adoption globally.
Billions of new crypto adopters translate into impressive new capital fueling the crypto industry, boosting digital assets’ valuation.
Bitcoin on-chain analyst, Willy Woo, has recently addressed when Bitcoin can reach its ultimate price.
In an August 1 post via X, he said that nobody knows what the ultimate Bitcoin price will be, but according to him, simple mathematics does the job.
According to Woo, all wealth assets are $500 trillion and if Bitcoin were to capture it all, the maximum price could be $24 million.
Regarding a more realistic allocation, Woo says that Bitcoin’s lower bound of valuation sits around $700,000.
Woo also offered a potential timing regarding when BTC can reach these impressive prices based on the adoption S-curve.
In terms of impressive price predictions for Bitcoin, VanEck also made the case of Bitcoin reaching $2.9 million by 2050 in one of their recent notes.