Nexo Capital is poised to re-enter the US cryptocurrency market after a two-year absence following regulatory challenges. The company announced this strategic move on April 28 at their “Trump Business Vision 2025” conference in Sofia, Bulgaria, which featured Donald Trump Jr. as the keynote speaker.
This return marks a significant shift in the company’s trajectory since paying a $45 million settlement to the SEC and state regulators in January 2023.
The timing of this announcement coincides with growing optimism in the cryptocurrency sector, as regulatory attitudes evolve under the new administration. Industry observers note that Nexo’s return could signal a broader trend of crypto companies reassessing their presence in the American market.
A Dramatic Comeback In Changing Times
Nexo Co-founder Antoni Trenchev described ongoing “constructive” discussions with regulators, including the SEC. While emphasizing that Trump Jr. isn’t directly facilitating Nexo’s return, Trenchev noted his role in “spreading the message that crypto is important to the United States.”
The former Bulgarian lawmaker characterized the change in US crypto policy as a “tectonic shift,” adding that “there is actual work being done so that the United States does emerge as the place to be for crypto.”
In a statement released after the event, Trump Jr. expressed that cryptocurrency represents “the future of finance,” highlighting the potential economic advantages of embracing digital currency innovation within American borders.
New Administration, New Opportunities
The crypto landscape in America has undergone dramatic transformation since President Trump took office. His administration has paused or dropped various lawsuits against crypto companies and removed banking guidance that cautioned financial institutions about crypto-related risks.
This represents a stark contrast to the previous administration’s approach, which implemented significant crackdowns following industry scandals in 2022.
Many crypto enthusiasts view these changes as long overdue recognition of blockchain technology’s potential economic benefits. The industry has matured significantly since its early days, with enhanced security protocols and compliance measures becoming standard practice among reputable firms.
Nexo Crypto Offerings
Nexo plans to offer its complete range of services to American clients, including high-yield savings products, asset-backed credit lines, and advanced trading solutions. The company, which claims to manage over $11 billion in assets, has evolved from a crypto lender to what it describes as “the first comprehensive and compliant digital assets wealth platform.”
The rebranded company’s “Wealth Forward” philosophy reflects its transition beyond simple lending toward a more sophisticated financial services model designed for “independent, savvy investors.”
However, legal experts caution that the changing regulatory environment doesn’t eliminate the need for vigilance. Dan Boyle, partner at Boies Schiller Flexner, warned that this shift “shouldn’t be seen as a get out of jail free card,” but rather as “a change in posture.”
As the industry evolves, Boyle predicts a growing division between compliant companies and those preferring to operate outside regulatory frameworks, with “less in the gray area” moving forward.
